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  1. #1
    Editor Matt Meltzer's Avatar
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    Default Wild Oats/Whole Foods

    Since I am not a regular shopper at the place, what is up with the Wild Oats/Whole Foods on Alton. I used to have my finger on the pulse of the natural products industry, and now feel very out of the loop. I thought it had become a Whole Foods? Why does this sign still say Wild Oats? Thats a little confusing, ya know?

    And if it is now a Whole Foods, where am I going to take my dates to show off my awesome, awesome label writing skills?

  2. #2
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    Here is what I can tell you. The sign on the store still says Wild Oats. However, the bags now say "Whole Foods" and they are now carying an increasing number of 365 branded foods which is the Whole Foods brand. So it seems it pretty much is a Whole Foods. I wonder if they will make it official sometime soon.

  3. #3
    Member Maria de los Angeles's Avatar
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    I just talked to someone from the store. Apparently it's just a matter of changing the sign after they do some renovations, but they are 100% Whole Foods.

    Matt, what's up with writing labels? You talked about a lot of skills on your blog, but never that one %-P

    I think the Whole Foods in Pinecrest still has the big Wild Oats sign too, but it's also definitely a Whole Foods.

    Have you been to the one in Coral Gables? I think it's a great place for a date actually, but I'm crazy like that. I go into a food porn frenzy every time I stop by to get my Ezequiel bread.

  4. #4
    Editor Matt Meltzer's Avatar
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    Whole Foods or Wild Oats in the Gables? Obviously I haven't been to either.

    As you know (since you DID write my interview on this site) I worked for a dietary supplement company for a while, and Wild Oats was one of our biggest clients. We did the store's Private Label supplements, and one of my biggest job was writing the label copy that talked about what the product was. So I have been at that store with a few girls (typically not a first date, but early on) and I"m like "Look, see that Niacin Hexanicotinate over there? Read the label. Yep, that was me."

    Works every time.

  5. #5
    Member Maria de los Angeles's Avatar
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    Holy crap, that's right! Although I don't remember you saying Wild Oats was one of your clients. It was quite some time ago I wrote the interview.

    It would be interesting to see if Whole Foods just changed the brand but not the copy of those labels you worked on. Perhaps a scouting mission is in order ;-)

    The Whole Foods in Coral Gables (it borders on South Miami, on 57th street) has an incredible food/wine selection that inspires gourmet lust! It's one of the things that I enjoy about living in S. Miami. I can walk there.

  6. #6
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    nothing impresses the ladies like being able to pronounce "Niacin Hexanicotinate"...

  7. #7
    Editor Matt Meltzer's Avatar
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    Oh, ok. I know that place. I thought it was in South Miami, but you're right, that is the Gables.

    W.F. has a totally different supplier for its private label vitamins, so sadly, no more impressing the ladies.

  8. #8
    Member Maria de los Angeles's Avatar
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    Aw, Matt. I'm sure just being you can impress the ladies! %-P

  9. #9
    Editor Matt Meltzer's Avatar
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    Aw, thanks Maria. We shall see.

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