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  1. #1
    Gus
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    Default First look at the new Days Inn logo

    Days Inn has a new logo:

    http://www.wyndhamworldwide.com/medi...ase.cfm?id=144

    "Featuring a friendly modern typeface and bright yellow contrasting with a deep blue, the first new Days Inn logo in 37 years was unveiled to an audience of more than 1,800 Days Inn owners and managers attending their international conference In Las Vegas.

    Chris Trick, Days Inn vice president of marketing, said the new design seeks to convey a warm welcoming and give the brand appeal to a new generation of travelers while retaining the equity of its signature yellow sunburst and original shape."
    The logo is supposed to symbolize the hotel's 'renaissance'.

    If you ask me, the design looks very Web 2.0. (see: The Logos of Web 2.0)

    A new advertising campaign will have presence on national TV networks and programs including CNN, ESPN, The Today Show and Good Morning America; on more than 6,000 radio stations; in print publications including USA TODAY; and online at Google, Yahoo and MSN.

    All Miami Days Inn hotels are independently owned and operated under franchise agreements with Days Inns Worldwide, a subsidiary of Wyndham Worldwide Corporation (NYSE: WYN).

    Do you like the new logo?
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  2. #2
    Gus
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    ...or is the old Days Inn logo more your style?
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  3. #3
    Member Maria de los Angeles's Avatar
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    I do like it. It has a "fresher" feel. The old one makes me think of road signs.

  4. #4
    Administrator Michelle's Avatar
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    The old one "POPS" more but the new one is friendly and fresh.

  5. #5
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    I definetely like the new sign better. Seems cleaner & fresher it was time for an update!!!

  6. #6
    Moderator mirna's Avatar
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    The new logo is much better than the old. I understand why the choose those color. Yellow is associated with joy, happiness, intellect, and energy and Blue is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

    But a light blue and a light yellow for me is more relative to a dairy product.

    I might be wrong, but i would buy a yogurt with the new days inn logo on it.
    Would you buy it?
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  7. #7
    Gus
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    When I saw the new logo, it reminded me of this...
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  8. #8
    Administrator Michelle's Avatar
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    You guys must be hungry :-) Nice art work, Mirna!

  9. #9
    Member Maria de los Angeles's Avatar
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    LOL you guys! Mirna, I would totally eat that yogurt!

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